The national recognition of October as the official benchmark of breast cancer awareness and education started back in 1985 by the American Cancer Society. Since that time, billions of dollars have been raised by non-profits large and small, with funds going towards organizations and medical centers for breast cancer awareness, education, screening and diagnosis, access to treatment, support services, and research.

While it sounds like a staggering amount of money (and it is), here are few statistics on breast cancer to help us all realize why it’s such a necessary and worthy cause to champion. 

  • About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime.
  • Besides skin cancer, breast cancer is the most commonly diagnosed cancer among American women. In 2020, it's estimated that about 30% of newly diagnosed cancers in women will be breast cancers.

What helps is early detection and education and that’s what charities like Susan G. Komen (https://ww5.komen.org/), Memorial Hermann Foundation (https://www.memorialhermann.org/foundation/) and the Carol M. Baldwin Research Fund, Inc. (https://findacure.org/home) are all about. Each year, these foundations hold walks, runs, galas and smaller-scale fundraisers to help researchers, doctors, patients and families with all the support they need. 

To offer our support, Johnny Was has designed a special pink set of masks, & from October 1st to October 31st a portion of the proceeds will be going to the above organizations. Fully-lined and with an inner pocket to place a filter, these masks prints are chosen from our silk signature scarves. So, keep yourself protected, as well as your loved ones, and donate to a necessary cause at the same time. The masks are available through October, and we’d love it if you tag us on social media while wearing yours using #prettyinpink. Together, we can make a difference. 

To get pretty in pink, head over to our masks right here.