October is Breast Cancer Awareness Month. At Johnny Was, we support those women and families who have been affected by the disease.

The newly released Johnny Was 2016 Breast Cancer Awareness Scarf was designed in the spirit of finding a cure and inspired by hope.

For each scarf sold at Johnny Was Retail Stores or on johnnywas.com, between October 1 and October 31, 2016, a scarf will be donated to the American Cancer Society Discovery Shop. A monetary contribution will also be made to the ACS to honor the cause. This is the second year Johnny Was has created a scarf and given one for every scarf purchased.

American Cancer Society Discovery Shops help support the fight against cancer through the sale of high-quality, donated merchandise. For more than 50 years, the Society has owned and operated these specialty resale stores, featuring items such as clothing, accessories, jewelry, furniture, artwork, antiques, collectibles, and other household items.

Visit www.johnnywas.com/shop-for-a-cause for more information.

Established in 1987 in Southern California, Johnny Was designs timeless clothes and accessories that reflect an effortless elegance and embrace a relaxed lifestyle. Artisanal design and hand craftsmanship defy trends and cross cultures, giving the clothes a global appeal. Small details enhance the bohemian spirit of the brand and are incorporated with exquisite embroidery and luxurious fabrics. The brand includes a full line of fabrics, signature prints and detailed accessories; including unique scarves, handbags, jewelry, fragrance and belts. Johnny Was operates 17 retail boutiques and can also be found at premium retailers and on the web at www.johnnywas.com. (The American Cancer Society does not endorse any product or service.)

It doesn’t matter where you live, fall is always a favorite season. There’s a sense of renewal in the air; fresh beauty with crisp breezes, changing leaves and a distinct sense of change. It’s a great time for reflection, inspiration and, of course, updating your wardrobe.

We were inspired by the season to visit three idyllic locations, showcase our gorgeous new collections—and flaunt our first love, Southern California. We hope they inspire you to pull on your favorite jacket, recharge your spirit and take a day trip with Johnny Was.

Our first spot is closer to home—the Santa Monica Mountains, thirty miles from our Johnny Was headquarters. Brimming with century-old oak trees and beautiful, fragrant flowers, this is what Southern California beauty means to Johnny Was.

Then we hit Malibu Creek Park with over 8,000 acres of rolling acres of tall grass plains. This jewel is the perfect spot for horseback riding, fishing or just absorbing nature’s beauty.

Our last stop was LA’s most spectacular outdoor places—Malibu Pier. With the Pacific Ocean glinting in the background, this is the perfect location to pull over and enjoy the view. Surfers from all over the world come to test their skills at the adjoining Surfrider Beach.

At JOHNNY WAS we are known for our trend-defying clothing, bohemian spirit and gorgeous details, but did you know that with each collection, we also painstakingly make a few one-of- a-kind kimonos? “We did the first one three years ago,” says JOHNNY WAS founder Eli Levite. “Designer Biya Ramar and I played with some of our silk scarves, sewing them together in different combinations, and ended up using over 30 of them, and it took a week to finish!” The result is a custom silk kimono, that can easily hang on a wall as a one-of- a-kind piece or art, or worn as the ultimate in bespoke lounge wear.

When it comes to the creation and design process, not much has changed since that first kimono was sewn a few years back. Ramar and her team of designers will work upwards of a week in our Los Angeles design studio, sorting and piecing together just the perfect combination of scarves for the body, sleeves and trim.

“We were surprised how quickly the first one sold so now we make a couple at a time, and probably sell 20 a month,” says Levite. “I have one hanging in my home and it’s stunning. This type of design reminds me of antique, hand-stitched kimonos from 200 years ago.”

For pricing, please call our Santa Monica store at (310) 656 - 0600.

Designers Biya Ramar and Amy McNeill-Valentine, discuss scarf combinations for an upcoming one-of-a- kind kimono.

“We have over 500 exclusive scarf and print designs,” say Levite. Coming up with the right combinations that work together and tell a story can take many days.

Seeing as each Kimono is one of a kind, every single print and trim have to be cut individually.

After a paper pattern is generated, they are placed and re-placed until the perfect color combination is found.

Once placement is finalized, each pattern piece is ready to be cut and sewn in our Los Angeles design studio.

Our experienced sample makers pay great attention to every line to form the structure of this beautiful artwork.

Every piece of a kimono is touched by a hand, and inspected to create the beyond-beautiful finished product.

”Everything we do is about being different to everybody else. When they are finished, these kimonos are true works of art,” says Levite.

For pricing, please call our Santa Monica store at (310) 656 - 0600 or contact our Online Customer Service at 1.866.942.8806 M-F 9am - 5pm PST or email info@johnnywas.com for questions.

We took a break from the pre-holiday prepping to stop by our cozy, colorful store at San Jose's Westfield Valley Fair to get some boho winter outfit ideas. The relatively mild Northern California winter calls for lots of layering pieces, like tunic tops and cardigan sweaters, in boho-chic prints and embroidered patterns. Click "READ MORE" to meet the Johnny Was San Jose team and discover their top 3 boho winter looks!

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October is National Breast Cancer Awareness month, and we’re proud to offer customers an exciting new way to shop for a cause! For any item sent as an e-gift from JOHNNYWAS.com from October 1, 2015 to October 31, 2015, JOHNNY WAS and Loop Commerce will contribute 15% of the sales price to the American Cancer Society. ACS does not endorse any product or service.

Look for the pink “E-GIFT THIS” button on our product pages to send any item as a thoughtful, personal gift – even if you don’t know the recipient’s size, color preference, or address! E-gifting on JOHNNYWAS.com, powered by Loop Commerce, works like this:

1. You select a gift and purchase it using the “E-GIFT THIS” button.

2. The recipient receives a notification of your gift via email.

3. The recipient opens the gift online and can easily adjust the size, color, or even pick another product entirely.

4. We ship the gift directly to the address the recipient provides.

E-gifts can be scheduled to be sent for up to a year in advance, and are great for birthdays, holidays, or just because! And better yet, this October only, each e-gift you send contributes to the fight against breast cancer.

FIND AN E-GIFT >>

LEARN MORE ABOUT LOOP E-GIFTING >>

As summer fades into fall, we journeyed up the California coast to our Palo Alto store to gather some Fall dressing tips. Opened almost a year ago, our store at the Stanford Shopping Center has become Silicon Valley’s destination for unique, beautifully-crafted bohemian clothing and accessories – and we couldn’t be happier to be a part of the neighborhood! Click READ MORE to meet the Palo Alto team and discover some chic Fall looks they’ve put together for us…

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We love spotting our favorite fashion bloggers in Johnny Was! While our colorful tops, tunics, and dresses are statement-makers in their own right, it's always fun to see how fashionistas make Johnny Was their own. Click "READ MORE" to see some of our favorite fashion blogger moments from August 2015!

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As summer approaches its end, it’s time to plan the last hoorah – the perfect Labor Day party! Whether you’re planning a backyard get-together or a beach bash, a delicious and family-friendly menu is a must. We turned to cuisine and lifestyle expert (and Johnny Was aficionado) Marla Meridith for some Labor Day Party recipe ideas!

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Oh, "Pre-Fall," that mysterious season that seems only to exist in the fashion world. While summer's hottest days linger on, stores begin to fill with jackets, sweaters, scarves, and boots, anticipating the inevitable cold days ahead. To get some tips on how to navigate this not-really-Fall-yet fashion season, we stopped by our store at the swanky Fashion Island shopping center in Newport Beach, California. Click "READ MORE" to meet the team and see their Pre-Fall picks!

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A pair of printed pants is the perfect way to add some pattern and color to your wardrobe. The best pairs of printed pants can be dressed up or down – we love relaxed fit printed pants in flowy, breathable fabrics like Cupra or silk. When you can feel like you’re wearing pajama pants, but look like a million bucks, what’s not to love?

Read on to discover our fool-proof printed pants styling guide and discover some of our favorite pairs.

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