We think every day should be Earth Day because this beautiful planet is everything—nurturing, rich, inspiring and Mother Earth has pretty much been our ultimate art director for our artisan-inspired embroideries and details. Last year we also launched Calmé Collection, an ethically sourced selection of separates that are organic, naturally-dyed and primarily made in America.
Originally inspired by our good friend (and eco woman designer) Wanda Weller, who was Design Director at Patagonia, as well as spear heading the Fashion Sustainability program at Otis College of Art & Design in Los Angeles. “Sustainability is such an important dialogue in fashion and design right now,” she says. “With Calmé we wanted to be a part of that dialogue but also to create pieces that have a great fit, feel and still be exciting even though they may not have the same embellishments as some of the other Johnny Was collections.”
Another inspiration for the collection was the book Wabi Sabi: for artists, designers, poets and philosophers by Leonard Koren. The quote “pair down the essence but don’t remove the poetry” is taken from this manual on the beauty of nature’s imperfections, and inspired the name of the collection. “It’s the idea that something can be simple but still exciting,” adds Weller.
A few of our recent additions to Calmé feature inspirations of shibori, an ancient dye technique from Japan, where the fabric is knotted or squeezed in a certain way to create an organically dyed look. Usually indigo, our tees, scarves and the luxe cashmere cardigan are an eco treat in this bold pattern, as well as pairing seamlessly with the rest of the collection.
For more ideas on how to celebrate Earth Day on April 21st, check out Earth Day Network for ways to engage in your community and make a difference. The bottom line, whether you're buying a tee or planting a tree, every gesture, regardless of how small, can have an impact. Happy Earth Day!