This weekend, Austin’s South by Southwest will mark the start of the Spring/Summer music festival season. But this week-long fest is more than your average multi-day, multi-stage concert. SXSW also features film showings, lectures, startup launches, and networking events for industries from entertainment to tech and everywhere in between – making for a uniquely exciting atmosphere in which you’re just as likely to run into Elon Musk as Erin Wasson. So what should you wear, and who should you see? Read on for our recommendations!
WHAT TO WEAR TO SOUTH BY SOUTHWEST
South by Southwest brings together a wide range of musical talent, from unsigned acts to megastars in every conceivable genre. The style vibe at the fest is similarly diverse, but always with a rebellious twist. The laid-back atmosphere means SXSW street style tends to push boundaries, mixing rock-n-roll style with classic Southern staples like worn-in denim and cowboy boots. Just keep in mind the city’s own mantra, “keep Austin weird”, and you’ll be on the right track!
SOUTH BY SOUTHWEST STYLE TIPS
Although Austin tends to be pleasantly warm this time of year, temperatures can drop as soon as the sun goes down – so make sure you bring a light jacket or wrap sweater to keep warm during those outdoor concerts!
SHOP THIS LOOK: Johnny Was 4 Love & Liberty Linen Lindy Moto Jacket
SHOP THIS LOOK: Johnny Was Biya Trimma Short Wrap
SHOP THIS LOOK: Johnny Was 4 Love & Liberty Beni Linen Jacket
Channel Austin’s free-spirited vibe with an urban cowgirl look. South-western embroideries on plaids, denims, and light cotton voile will be just perfect whether worn with cowboy boots or converse.
SHOP THIS LOOK: Johnny Was 3J Workshop Kreley Western Shirt
SHOP THIS LOOK: Johnny Was 3J Workshop Mia Pintuck Shirt
You’ll be hitting the pavement between shows, so make sure you have a bag to hold all of your essentials like a jacket, water, snacks, and sunglasses. Try an embroidered backpack for max storage space or a cross-body for easy crowd maneuvering.
SHOP THIS LOOK: Johnny Was Suede Punchwork Cross Body Bag
For more South by Southwest outfit styling tips, stop by our Austin store located at The Domain
11600 Century Oaks Terrace, Suite 112
Austin, TX 78758
Phone: (512) 832-7972
Mon-Sat: 10am – 9pm
Sun: 12pm – 6pm
BANDS TO SEE AT SOUTH BY SOUTHWEST 2014
Remember that song you sang along to at full volume with your girlfriends all of last summer? That was Icona Pop’s breakout hit, “I Love It”. Check out this Swedish DJ duo for more fun, electro-influenced pop songs that will instantly get you in the mood for summer.
Wednesday, March 13
11:00 PM – 11:40 PM
2014’s undisputed indie-rock darlings, the Haim sisters bring a nu-folk sound that has drawn comparisons to Fleetwood Mac. Catch them in the VEVO TV Control Room before they set out on the summer festival circuit.
Tuesday, March 12
10:00 PM – 10:40 PM
VEVO TV Control Room, 304 W 4th Street
(Badges & Wristbands Only)
Subtle and emotional, this three-piece British band’s music will be a hit with fans of The XX and Florence Welch. Singer Hannah Reid’s voice is haunting and crystal clear – a unique sound that’s not to be missed.
Thursday, March 13
1:00 AM – 1:45 AM
Hype Hotel, 505 E 7th Street
Presented by Gorilla vs Bear + Yours Truly