This weekend, Austin’s South by Southwest will mark the start of the Spring/Summer music festival season. But this week-long fest is more than your average multi-day, multi-stage concert. SXSW also features film showings, lectures, startup launches, and networking events for industries from entertainment to tech and everywhere in between – making for a uniquely exciting atmosphere in which you’re just as likely to run into Elon Musk as Erin Wasson. So what should you wear, and who should you see? Read on for our recommendations!

 

WHAT TO WEAR TO SOUTH BY SOUTHWEST

 

South by Southwest brings together a wide range of musical talent, from unsigned acts to megastars in every conceivable genre. The style vibe at the fest is similarly diverse, but always with a rebellious twist. The laid-back atmosphere means SXSW street style tends to push boundaries, mixing rock-n-roll style with classic Southern staples like worn-in denim and cowboy boots. Just keep in mind the city’s own mantra, “keep Austin weird”, and you’ll be on the right track!

 

SHOP JOHNNY WAS NEW ARRIVALS FOR YOUR SXSW LOOK 

 

SOUTH BY SOUTHWEST STYLE TIPS

 

Although Austin tends to be pleasantly warm this time of year, temperatures can drop as soon as the sun goes down – so make sure you bring a light jacket or wrap sweater to keep warm during those outdoor concerts!

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Linen Moto Jacket by Johnny Was Clothing

SHOP THIS LOOK: Johnny Was 4 Love & Liberty Linen Lindy Moto Jacket

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Embroidered Trimma Short Wrap

SHOP THIS LOOK: Johnny Was Biya Trimma Short Wrap

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 Linen Jacket with Embellishment Johnny Was

SHOP THIS LOOK: Johnny Was 4 Love & Liberty Beni Linen Jacket

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Channel Austin’s free-spirited vibe with an urban cowgirl look. South-western embroideries on plaids, denims, and light cotton voile will be just perfect whether worn with cowboy boots or converse.

Johnny Was Embroidered Denim Shirt

SHOP THIS LOOK: Johnny Was 3J Workshop Kreley Western Shirt 

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Plaid Embroidered Shirt by Johnny Was

SHOP THIS LOOK: Johnny Was 3J Workshop Mia Pintuck Shirt

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You’ll be hitting the pavement between shows, so make sure you have a bag to hold all of your essentials like a jacket, water, snacks, and sunglasses. Try an embroidered backpack for max storage space or a cross-body for easy crowd maneuvering.

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 Boho Embroidered Backpack by Johnny Was

SHOP THIS LOOK: Johnny Was Biya Drezdon Embroidered Backpack (multiple colors available)

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Tan Suede Cross Body Bag

SHOP THIS LOOK: Johnny Was Suede Punchwork Cross Body Bag

 

For more South by Southwest outfit styling tips, stop by our Austin store located at The Domain

11600 Century Oaks Terrace, Suite 112
Austin, TX 78758
Phone: (512) 832-7972
Mon-Sat: 10am - 9pm
Sun: 12pm - 6pm

 

BANDS TO SEE AT SOUTH BY SOUTHWEST 2014

 

Icona Pop

 

Remember that song you sang along to at full volume with your girlfriends all of last summer? That was Icona Pop’s breakout hit, “I Love It”. Check out this Swedish DJ duo for more fun, electro-influenced pop songs that will instantly get you in the mood for summer.

 

Wednesday, March 13

11:00 PM – 11:40 PM

VICELAND

 

 

Haim

 

2014’s undisputed indie-rock darlings, the Haim sisters bring a nu-folk sound that has drawn comparisons to Fleetwood Mac. Catch them in the VEVO TV Control Room before they set out on the summer festival circuit.

 

Tuesday, March 12

10:00 PM – 10:40 PM

VEVO TV Control Room, 304 W 4th Street

(Badges & Wristbands Only)

 

 

London Grammar

 

Subtle and emotional, this three-piece British band’s music will be a hit with fans of The XX and Florence Welch. Singer Hannah Reid’s voice is haunting and crystal clear – a unique sound that’s not to be missed.

Thursday, March 13

1:00 AM – 1:45 AM

Hype Hotel, 505 E 7th Street

Presented by Gorilla vs Bear + Yours Truly

 

MORE SOUTH BY SOUTHWEST INFORMATION

SHOP JOHNNY WAS NEW ARRIVALS FOR YOUR SOUTH BY SOUTHWEST LOOK